Basically this advertisement is to tell information about smoking habit. This advertisement is about two men and a women who was a smoker. They are hardcore smoker that they had suffered with terrible diseases. Two men had to cut their leg because of cancer. The women was suffered mouth cancer that she cannot talk even to his son. This advertisement is intended to the audience who are smokers and also to the non smokers to showed that smoke is a bad habit. This advertisement want to showed message that smoke can make our body damaged. The people who are in the advertisement are really suffered of their disease but only now they realized that they had important responsibility and family. By this action, smokers maybe can stop to smoke and for the non smokers, they are scare or have the point that smoke is a bad habit and dangerous to people. They also can tell other people who are start to smoke or smoke to stop smoking and have a good living life. People who watched this advertisement also will automatically realize that they have family and special people beside them. The cultural assumptions for the smokers who read the text can be something a bluffing or jokes because there are hardcore smokers who are living good health but for non smokers, they are scare to start smoke because they saw what will happen if they start to smoke. Smoke is a bad habit that you should not to start and it is your responsibility to stop it.
The important of the background information in this video is showing the feeling of someone who care about the smoker life, the things that happen in the world that people don’t see unless it happen at their surroundings, these background information give the feeling and awareness of what will happen to them if they continue doing smoking and what will happen to the people who love them, their feelings and thought, the background information bring out the true colors of the message in the text of being shown, it give more conveyable feeling and understandable massage why they need to listen to the warn or message they wanted to convey to the people or smokers, so they can rethink their action of what they doing and make it more interesting to see rather than just a plain wording.
The reality of the text construct is saying that by smoking, people can get lung cancer, mouth cancer and gangrene. It the fact of what happen to the people who smoking, the causes and effect, it also bring harm to others, either directly or indirectly, example like people surrounding and how the people sees the smoker. What will happen to them, the text construct is desperately asking for people to stop smoking and thinking of other people who thinking of them, as like smoker are continuing destroying themselves and other people feeling by stating the causes and effect and the rejecting words like “Tak Nak Merokok!” and “Quit Now” at the end of the video and making it big enough to clearly stated what is their message focusing at.
How far does the text reflect or depart from dominant cultural values?
From my point of view about the video, what exactly meaning on this video is community. It includes all races that were Malay, Indian and Chinese. From that message, the video shown on how each races alert regarding what happen on them. The message realizes these three races on how the effect going when they stuck in disease that called ‘smoking’. From what they got by smoking, they realize and regret. They depart from dominant cultural values because all they fault. Smoking is like trend for all these three races, they usually did not aware what big effect on the smoking.
The alternate readings in the video are the full meaning on how it going to delivered to the audience. At first, the video does not spoil what the video going to tells about. It was using the metaphor likes what happen on the patient and why they stressing about. Each patient has their pair, the patient feel regretful on their worst condition and thinking like guilty on their love people. Others, I can saw that meaning by watching the patient with no leg and the Chinese girl with broken mouths. The last one is the nurse watching their son take the smoke cigarette case and his mom tell to him ‘don’t break my heart’. His son feels weird and throws out the cigarette case in the rubbish.
First of all this text had influenced many peoples and yes this text been read extensively outside the intended audience. This text is originally to tell the smokers to stop from smoking because it had causes and bad effects to their life. As an example, heavy smokers can have a lung cancer or bronchitis or even worse mouth cancer. So in my opinion for the unintended audience which means the people who are been exposed to the smoke that been released by the smokers around them. The smoke actually can harm their life also so they also take the text or the message been delivered by the poster seriously to protect their life and their beloved ones. Besides that the reading may be different for the smokers who are never been sick or experience all the diseases been mention above. All of them would deny the truth that smokings are dangerous because it not affect their life. Moreover, from my opinion the text that has influenced this text is “no smoking” because from the text no smoking the people actually does not see the effect of smoking to their life. So with this text it tells you the effect from smoking which is bad to their life. Furthermore, this text have been an influenced to the likes of text that been used by other people to know smoking are bad and extremely dangerous to our life.
The meaning of this text will change over time because every person in this earth have their own way of thinking. Some think it in a good way, and some may think it in a bad way. For smokers nowadays, they seem to void this commercial about the bad outcome of smoking. They still not afraid of the disease that they might get when they smokes.
This is because it has not happen to them yet. But if they was infected by the disease, they will think it in a different way. They will start to feel scare and regret.
The influence of this text on reality or humanity is that people are shown about what kind of disease they might get if they smoke cigarette. When people know about all this, they can start to think about the danger and start to slowly quit smoking.
Maybe it was hard for them to quit smoking, but when they see more signs and symbols like this commercial, they might have the will to quit smoking as soon as possible before it was too late.
When I relate this text to my own values, I am quite satisfied with the communication they use to send the context or messages to the receiver which was the smokers.
In this scene, we can see that a box of cigarettes has been thrown away in the dustbin. Which shows that all the smokers need to do the same so that they don’t break their love ones heart. The fonts are not very scary to warn the smokers about all the disease they might get when they started smoking.
