Verbal & Non-Verbal Message In Advertisements

Verbal & Non-Verbal Message In Advertisements

We always see an advertisement everywhere in our daily life. It has a big role today to our life because it is something that always be a mind opener to the people who saw the advertisement. What is really mean for the advertisement are public notices designed to inform or motivate people. To deliver the message from an advertisement directly to the hearts of the people in the world firstly it must be an eye catcher like the image been used in the advertisement are interesting or something that was extraordinary to us. Furthermore, the message must be clear to people so they easy to understand the meaning that the advertiser want them to know. Besides that, an advertisement is always been performed in two ways which is first the verbal message which consider a direct confrontation to the people and no hidden messages behind it and it is straight forward.The other one is non verbal message which is for the audience to remember, love and physiologically makes contact with the audience which make it more interesting.

This is an example of an advertisement:

source:

http://img.diytrade.com/cdimg/1099372/12116981/0/1268872791/el_advertisement_pos

The image above is an PEPSI advertisement which is a drinks that bring refreshment to all people around the world nowadays..

About the advertisement above:

• Pepsi is the communicator
• This advertisement use a non verbal messages
• Hidden messages behind this advertisement is people cannot resist this Pepsi
• It also shows that people are chasing the Pepsi which means this drinks are wanted from all sides in this world
• The main aim for this advertisement is that Pepsi are being loves all round the world and is the most carbonated drinks that wanted by the audience.

Film Appreciation - Assumptions and Contributions of Semiotics

We have chosen the scenes from the film X-Men First Class directed by Matthew Vaughn this film is the "prequel" to any movies and stories X-Men has before.

1- What is the story about :-

The story is about the starting of X-Men a.k.a Xavier Men, a group of superheroes that have mutated genes that have been recruited by professor Charles Xavier. This is the beginning of X-Men saga/story told from years by their comics or movie.

2- What do you think will happen next :-
Eric (Magneto) after seeing their new suits for fighting told to Xavier that Hank has been busy creating this suit for them and Xavier ask all of them to suit up for battle.

3- Who are these characters
From left is Eric (Magneto), Banshee, Xavier, Moira, Mystique and Havok. They are the original X-Men and Moira is a CIA agent in-charge of X-Men.

4- What are they doing?
They are preparing for a battle.

5- What sort of people are they?
They are X-Men, a human with mutated gene that have extra-ordinary abilities.

6- What can you tell about the relationships between the characters in the scene?
A group of superhero led by the man in the middle which is Charles Xavier. They have a good bond between them.

7-Where is it set?
In Charles Xavier mansion.

8-Why has the film/program maker chosen this particular background or location?

To let us see the influence of Xavier which is a wealthy man to group all of the mutated human in his house to trained and prepare them for battle.

9-What does it mean for the story?
Hank laboratory that show us Hank is a hardworking man helping Xavier with his group of superhuman.
 

10-How does it relate to the story?
The location told us that the Xavier's mansion is used for the X-Men activity which is to trained and prepared them for battle. this location  is the most relevant place as Shaw the bad man didn't know the location of this place.

11- Look at the props - how are they relevant to the story?
They are wearing their casual attire but they are preparing for the final battle with Shaw. See Mystique, she has accepted her fate of becoming mutant so she just use her original form in every activity from there on.

12- Are any props of particular significance?
Yes

13- List all the features used by students to find out this information - such as sound, acting, props, camera work, colour, location music etc.

*acting - Eric acting like usual sometime serious sometimes sarcastic, in this scene Xavier as usual being serious when he have jobs to done in this case which is the battle with Shaw and to save the world from world war 3.

*camerawork - Medium close up is used in this scene where they are staring the camera which is in this case the suit that have been put in Hank's box.

*color - the color is a light like a normal scene. They wear their casual attire before they found out that Hanks has create the suit for X-Men where he asked them to bring to hangar and suit up.

*props - not much prop in this scene. Just a casual attire and a box where the suits contain.

Reading Film: TITANIC

In this epic love story, director James Cameron balance the movie with a good flow of introducing the background of characters,good story telling of the plot and very good script,graphics and cinematography.But for this post I want to focus on the characters background which is I think is interesting and the lecturer want us to elaborate on it.So I want to talk about the main characters of this movie which is Jack Dawson played by Leonardo di Caprio and Rose Dewitt Bukater played by Kate Winslet..

So firstly I will talk about Jack Dawson which played by Leonardo di Caprio.The director introduce this character in a scene which he playing card in a bar in order to win a ticket to aboard the Titanic ship with his friends.In this scene it shows that Jack Dawson are from a poor colony but such a determine guys who want to help his friend to aboard the ship.Futhermore, he is an easy going guy that not afraid of losing because when his playing the cards with the Irish men who bet on their ticket and his friend Fabrizio which bet on his all belongings.Jack was so confident that he will win and will help his friend to aboard the Titanic ship. Besides that, he also loves to travel around the world and one place he have been travel are Paris.He is an artist who love to travel which is been show when he show his drawing of a prostitute with only one leg that live in Paris. He is different from other people who stealing or being a thief in order to support his life.He is independent because he works so hard in order to achieve something that he wants.

Next is Rose DeWitt Bukater which played by Kate Winslet. She was born in Philadelphia, Pennsylvania in 1895 and is 17 years old during her first class passage on the RMS Titanic. Rose boards with her fiancé, Caledon Hockley, and her mother, Ruth. Although Rose does not love Cal, she is being forced into an arranged marriage to him by her mother. Since her father's death, according to Ruth, she and her daughter were left with nothing, except a "legacy of bad debts hidden by a good name", so she expects Rose to marry into money (Cal) in order to maintain the family's high social status and luxurious way of life. This is what only shows the outside of her identity but in her heart she is tired of his mother nagging and their lifestyles which was a fake.

Tired of the repetitive lifestyle she leads as a first class lady, of people treating her as if she is a helpless child, Rose tries to commit suicide by thowing herself overboard. However, she is convinced to save herself by a young artist from third class named Jack Dawson. On the way up, Rose's foot slips from the railing and she begins to scream for help. Even with Jack's assistance, Rose's screams are heard by three of the ship's crew members, who rush to her aid. Instead, they find her and Jack sprawled out in a compromising position on the deck. After being berated by Cal, Jack is slapped in handcuffs and nearly taken to the master-at-arms' office until Rose convinces her husband-to-be that Jack saved her life. After offering him $20, to which Rose considers an insult, Cal invites Jack to dine with him and the rest of his acquaintances in the First Class Dining Room.Since this she start to realise the meaning of life because of what Jack teach her about his ways to have fun and Rose then realize she was in love with the Third Class guy Jack Dawson and since then she want to live in her own ways.

As a conclusion, a very good movie always have a beautiful and being arranged nicely plot by plot. The most important thing is that in a movie it is supposed to have good balanced in the storyline,script and the graphics. The characters also play an important role by sync with each other to make better understanding between them and then show to the people how close their are and how talented their are playing their role in this movie.

Connotations and Myth

Semiotic systems were been implanted in our mind since we were little kids. It does play important role in human behaviour. We act based on different signs in our daily life. Had we ever been exposed to other different signs, we might act differently and if the signs has different meaning to it than what we usually thought, we have a difficult time to adapt and to interpret it differently. So if by waving hand means goodbye in our country and it means differently in other countries, we might and might not offend someone. 

The simplest example that we can give is the toilet signs in our daily life. In our daily life we always and usually knows that the image on the left is a figure of a woman standing  so it simply give the meaning " this toilet is for WOMAN ONLY". So does the figure on the  right  which show us the figure of a man standing which is simply give the meaning of "this toilet is for MAN ONLY". If this mean differently in our life from the beginning, we might act and thought differently about this image located in public toilet everywhere across the globe.

This sign are what we usually thought would be. Had we use this kind for different purposed, it might give confusion to everyone. By giving and getting used to this symbol of figures, we don't have to write woman or man on every toilet that we have. So if these sign that we used are different from what we have used to, we might have a lot of confusion. In Arab, when man meet another man, kissing on the cheeks and hugging are normal as this show how close they are. BUT, if this were done in USA or heck even Malaysia, they will think that both of them are GAY man.

 

Connotation is the second meaning of a word/sign. It is easier to understand certain signs because of connotations. Myth from what we understand from lecture notes is combination of paradigms and syntagms associates with an off-told stories. It led and also associate with "stereotypes" which mean media usually make us believed what they told us. If every day they told us that queer guy is a gay man than we  believed to that stereotype. They will create the "myth" and spread it.

One myth that I regularly sees on tv is an image of a tough boy, an image of toughness, power are shown when they add a man with a big bike to their advertisement or video. This myth show us that everyman with big bike is a cool, tough and powerful man. Myth help us to imagine something better.